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Sagot :
I’m going to talk about the notion of places and forms of
power. In politics and social science, power is the ability influence people’s
behaviour. In order to live together as members of a community, we accept
rules, regulations, laws. This helps us create social cohesion but can also
lead to conflicts and tensions. Even when authority seems absolute, there are
always counter-powers, which questions it by aiming at limits of its excesses
and resistance. In this notion I’m going to focus on the theme of the power of the
media.
How does the media influence our lives?
Firstly we will see how the media influences our
lives of everyday and in secondly, we will see that the media is always present
in our life.
Modern society is ruled by various sources of
power such as the media and advertising. As said by Malcolm Hex «the media is
the most powerful thing» because they are lots of people who are influence by the
media. Media control manipulates people when there are scandals or they have a
role in the trial of the personality famous like for example Oscar Pistorius.
The media controls our minds, if one day they say something and the next day
they say something else, people always believe in it. The media distort the
reality and it controls and manipulates people to make a profit. For instance,
in politics, what they say isn’t always the truth but the media are so powerful
that people actually in it.
In class we studied a text called «the power of
advertising», the message of this text is the more you buy, the happier you are.
So the fact of consuming all the time would make us happy, so we are in a
material world, in society of accumulation. This text talks about the fact that
advertising was a real industry and this industry had 3 problems, the first is
the fact that the message is empty, the second problem is environmental because
the human activity have a real impact in the environment and the last problem
is as economical one because we must begin to imagine economic models that
appreciate the finite, and that don’t rely on endless economic growth. So the
author, Justin Lewis, tried to tell us that advertising doesn’t influence our
everyday life in a negative way but is also responsable for the economic and
environmental issues we are facing today.
So the media influence our life everyday because
they are the mass media that is always present in our life.
Indeed, this mass media is always present everywhere
more and more. You can’t escape from the society of media, of consumers because
they are always faced at this advertising of everything and every time. For
example, when watching TV, there are ads between each program. In class we have
seen that 30 % of local TV news time is devoted to advertising in the USA.
Moreover, when we go somewhere, the advertising is always present in the
street. Nowadays the media are more and more present in the new technologies
like Internet. For a matter of fact, 10% of advertising budgets are now spent
on online ads. The first target were teenagers because they watch 3-4 hours of
TV per day and see 40,000 TV commercials every year so teens are the most
confronted at the influencing of advertising with over 2 billion dollars spent
every year on advertising aimed to young audience.
Whatever the form of the media, they influence,
they shoot at the customer in our lives.
In conclusion we can say that all forms of media
influence peoples everyday because this media is present everywhere. So the
people are constantly subjected at this influence in different field like for
example in politics or in trials of personality, but also in our consummation
in pushing us to buy different things we don’t need.
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