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By the end of the 1940s the McDonald brothers had grown dissatisfied with the drive-in business. The brothers thought about selling the restaurant. Instead they tried something new. The McDonalds fired all their carhops in 1948, closed their restaurant , installed larger grills, and reopened three months later with a radically new method of preparing food. It was designed to increase the speed, lower prices, and raises the volumes of sales. The brothers eliminated almost two-thirds of the items of their old menu. The got rid of everything that had to be eaten with a knife, spoon or fork. The only sandwiches now sold were hamburgers or cheeseburgers. The brothers got rid of their dishes and glassware, replacing them with paper cups, paper bags, and paper plates. They divided the food preparation into separate tasks performed by different workers. To fill a typical order, one person grilled the hamburger, another dressed and wrapped it, another prepared the milk shake, another made the fries, and another worked the counter. For thr first time, the guiding principles of a factory assembly line were applied to a commercial kitchen. The new division of labor meant that a worker only had to be taught how to perform one task. Skilled and expensive short-order cooks were no longer necessary. All of the burgers were sold with the same condiments : ketchup, onions, mustard and two pickles. No substitutions were allowed. The McDonald brothers Speedee Service System revolutionized the restaurant business.


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Vince7
At the end of 1940s,McDonalds brothers was dissatisfied with the drive in service,so they decided to remodeled theire restaurants.They decided to accelerate the process of manufacturing their food, lower prices...They divided the phase of working in differents tasks,steps like un employee grill the burgers,an other wrap it ,someone prepare the milshakes,etc.That means than the employees just specilise in one task.They developed the system the restaurant businnes
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