Marketing definitions + sales definitions + marketing and sales definitions
Marketing definition
The action or business of promotion and selling products or services, including market research and advertising:
the Western of marketing and distribution,
market compaign
Sales definition
1. The exchange of a commodity for money; the action of selling something:
we withdrew it from sale
the sale has fallen through
1.1(sales) A quantity or amount sold
price cuts failed to boost sales
1.2(sales) The activity or business of selling products
Director of sales and marketing
2. A period during which a shop or dealer sells goods at reduced prices
the January sales got underway this week.
Marketing and sales
Marketing and salesMarketing is the process of identifying, anticipating and then meeting the needs and requirements of consumers in order to make a profit. In contrast, selling involves persuading customers that your products or services provide the benefits that they are looking for.
You can therefore see that there is an important difference between marketing and sales. Marketing puts the needs of the customer first. Through market research, it is possible to find out about customer tastes and requirements.In contrast selling takes place after marketing has helped the business to identify those sorts of goods that customers are looking for. The sales person is convinced that theirs is the best in the market. It is their job to then convince customers that this is the case.
